The power of social media in updating Public Relations Practitioners about load shedding
#eskomloadshedding Load shedding is a mechanism used by energy utilities to reduce demand on the energy producing system by temporarily turning off electricity delivery to specific geographical areas. Power shortage is a serious issue in South Africa because businesses cannot reach their targeted goal on the given period of time due to unstable power. In this blog article, I will be highlighting the advantages, disadvantages, and recommendations on how to effectively use social media as a Public Relation Practitioner to educate and raise awareness about load shedding. Let's dwell in the insights of how social media is able to spread news on this important issue: #JustIn: Eskom announces stage 2 load shedding https://www.sanews.gov.za/south-africa/stage-6-load-shedding-4pm Strategic use of social media Advantages Social media has made public relations more "friendly" to all stakeholders in a corporation, leading in a new marketing discipline known as ...