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Showing posts from March, 2023

The power of social media in updating Public Relations Practitioners about load shedding

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     #eskomloadshedding Load shedding is a mechanism used by energy utilities to reduce demand on the energy producing system by temporarily turning off electricity delivery to specific geographical areas. Power shortage is a serious issue in South Africa because businesses cannot reach their targeted goal on the given period of time due to unstable power. In this blog article, I will be highlighting the advantages, disadvantages, and recommendations on how to effectively use social media as a Public Relation Practitioner to educate and raise awareness about load shedding. Let's dwell in the insights of how social media is able to spread news on this important issue: #JustIn: Eskom announces stage 2 load shedding https://www.sanews.gov.za/south-africa/stage-6-load-shedding-4pm Strategic use of social media Advantages Social media has made public relations more "friendly" to all stakeholders in a corporation, leading in a new marketing discipline known as ...

How Social Media can be a platform for Public Relations Practitioners to share news on how women are affected by Gender Based Violence (GBV)?

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     #Gender-Based Violence Gender-based violence (GBV) is a form of discrimination that makes it hard for women to have the same rights and freedoms as men as it violates their fundamental human rights. I believe that social media has become a critical platform for Public Relations Practitioners to spread news and raise awareness about important issues, such as gender-based violence. By utilizing social media platforms, PR professionals can effectively reach a wider audience and create a greater impact in their efforts to combat GBV. In this blog article, I will be discussing the advantages, disadvantages, and recommendations on how to effectively use social media to raise awareness about GBV. Let's dive in and explore the power of social media in spreading the news on this important issue. https://catalystasconsulting.com/media-a-key-to-addressing-and-ending-gender-based-violence-gbv/ Advantages PR Professionals use social media to communicate with their ta...